Past Campaigns

Snapshot Day 2011

The Massachusetts Board of Library Commissioners is working with the Massachusetts Library System, the Massachusetts Library Association and the Massachusetts School Library Association to bring Snapshot Day to Massachusetts Libraries. We have developed a tool kit to help you promote the event in your community. We’ve designed the tool kit materials for ease of use: they can be printed on regular printers in the library or be sent out for printing, the news release can be altered to reflect the activities happening in your library, and the photo release will allow patron photos to be used in statewide publications. We hope that these materials are helpful to you as Massachusetts joins libraries across the nation to capture a day in the life of libraries.


Today’s libraries are no longer just places to check out books: they have something for everyone. In January 2008, with the launch of a new advertising campaign and Website,, the Massachusetts Board of Library Commissioners (MBLC) seeks to increase awareness that today’s libraries offer everything from Internet access to music, movies, 24/7 on-line access to resources and databases, newly released books, literacy programs for children as well as a variety of programs and events for adults.

In addition to helping people locate a library near them, the new Web site will highlight some of the services that libraries offer. Users will be able to locate a library with Wifi (almost 70% of libraries offer this service), reserve books, movies, and music on-line, and use on-line resources. “Our on-line resources give people the simplicity of Google-like search with a yield of information that is from reliable sources and includes full-text articles,” stated MBLC Director Robert C. Maier. Visitors to the new Web site can access the on-line resources using their library card from anywhere Internet is available.

The campaign also includes several components to support the message that libraries have computers with Internet, Wifi access, the latest book releases, DVDs, CDs, audio books, popular magazines, newspapers and more; but one doesn’t actually have to be at the library to access all the library has to offer.

2008 Toolkit


The Massachusetts Board of Library Commissioners has been implementing a statewide public awareness campaign for the past several years to educate Massachusetts residents about the benefits of their libraries and the important role they play in their communities. Our goal is to inform citizens across the Commonwealth that libraries have something for everyone. It's where Family, Technology and Community Converge.

Funding for these campaigns was supported in whole or in part by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by the Commonwealth of Massachusetts.

Bus Campaign

Start at the library. See where you end up.

As a way to increase awareness of public libraries as a resource for all, an advertising campaign was launched in October 2005 using transit advertising - the placement of print ads on the sides of buses. This is a medium that can reach a wide audience in both cities and towns throughout the Commonwealth as the buses travel to shopping malls, schools, universities, business districts, supermarkets, theaters, and public libraries.

Two ads will run for approximately six to eight weeks again from mid March through April 2006 on buses on the Berkshire Regional Transit Authority, Brockton Area Transit Authority, Greater Attleboro Taunton Regional Transit Authority, Lowell Regional Transit Authority, Massachusetts Bay Transportation Authority, Merrimack Valley Regional Transportation Authority, Pioneer Valley Transit Authority, and the Worcester Regional Transit Authority.

Bus campaign poster reading:
Printable Version for Campaign Image 1 (pdf).

Bus campaign poster reading:
Printable Version for Campaign Image 2 (pdf).

Summer Reading Adventure

To promote the 2006 Statewide Summer Library Adventure, "What's buzzin at your library", on a statewide level, the Massachusetts Board of Library Commissioners sponsored promotion of the summer reading program.

Included were:


During June and early July 2006, 36 billboards were placed across the state to encourage summer reading and remind kids and their parents to see "what's buzzin' at your library."

Tool Kit

Libraries could also promote their summer reading program by using 30-second PSA scripts, as well as some black & white ads that could be personalized for local papers or newsletters.

Inter-Library Loan Project

Download Interlibrary Loan Slips - PDF

During 2004 the "This Item Traveled Miles to Reach You" Project aimed to provide information about the value of Inter Library Loan and Delivery into the hands of library users. With each book, DVD or video, a specially-designed ILL slip was supplied to all libraries using ILL that lists a place for the patron's name, telephone number and date called. By inserting the slip into the requested item, the goal was to help patrons understand that this service is performed by librarians across the state and is supported by tax dollars.


Library Hand Card

A hand card was distributed at public libraries throughout the Commonwealth during April of 2003 to highlight the message that libraries are where family, technology and community converge.

Read or download a copy of the hand card.

Library Users Share Their Stories

Library users from around the Commonwealth shared their stories on "Why They Use the Library" on the Board's Web site.

TV Commercials

The Board produced two television commercials, asking citizens, "Why do you visit your local library?" that aired in the spring and fall of 2003.

Watch the two television commercials. (in AVI format)
Commercial #1 Commercial #2


Youth Poster Contest: Read Into It

Learn about the library poster contest that was held during the spring of 2002 and view the winning artwork.


Twelve billboards featuring the poster of the Statewide Winner of the "Read Into It!" Poster Contest were featured throughout the state during late May and June of 2002.

Page last updated on 05/22/2015