Tool Kit 2006 

To help local libraries promote the 2006 Summer Reading Library Adventure, the Massachusetts Board of Library Commissioners has worked with the Regional Library System Youth Services Consultants to provide black and white newspaper ads and Public Service Announcement (PSA) scripts for both the "What's buzzin' at your library" and "Tune in @ your library" themes.

Public Service Announcements

Two 30-second scripts have been developed for either local radio and/or Community Access cable television stations to run as Public Service Announcements (PSA's). If your local cable station is willing to run the ads, you may wish to send them a copy of the billboard ad in jpg format to use as a slide while the script is read. You may also download a pdf version of the scripts.

What's buzzin' at your library

Target Audience: Families with children up to 12 years of age. 30-Second Script.

Hey kids. Have you heard the buzz that's happening right now at the library?
Kids and their parents are reading for fun this summer.
Reading a book is like taking your mind to an amusement park.
With every page, you'll meet new characters, ride along on new adventures
and travel to different worlds.
After all, many of today's best movies and video games started out as books.
So start reading. It's fun.
Give your mind a new thrill, see what's buzzin' at your library.

Brought to you by your local library, the Massachusetts Regional Library Systems
and the Massachusetts Board of Library Commissioners.

Tune in @ your library

Target Audience: Young adults 12 to 18 years of age. 30-Second Script

You know, as a teen, it's important to have a space to call your own -
somewhere to get lost in, like your favorite song playlist or video game.
But there's another world of entertainment you can find yourself in: reading.
From books and magazines to blogs and podcasts,
there is a customized reading experience out there for you,
full of fascinating new stories, ideas and adventures.
Tune in @ your library and see what all the excitment is about.

Brought to you by your local library, the Massachusetts Regional Library Systems
and the Massachusetts Board of Library Commissioners.

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