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Print News Release
FOR IMMEDIATE RELEASE:
June 26, 2001
CONTACT: David L. Gray
Director, Communications & Public Information
Board of Library Commissioners Launch Statewide Public Awareness Campaign
Television and Radio Public Service Announcements Highlight Benefits of Local Libraries
Boston Breakers soccer player Angela Hucles, and community and legislative leaders will join the Board of Library Commissioners to launch a statewide public awareness campaign next week.
The public awareness campaign will include television and radio public service announcements (PSAs) and a Web component. The PSA tagline, "Your local library has all the information you need... and some you don't," highlights libraries as valuable informational resources through the centuries and changing times. The theme is humorous, showcasing typical scenarios weaved into 'not so typical' conversations.
Each event will feature a short speaking program, a preview of the television and radio PSAs, and a celebrity reader who will read to a group of children.
Tuesday, June 26, 3:30 p.m., Sixteen Acres Branch Library, 1187 Parker Street, Springfield.
Thursday, June 28, 2:00 p.m., Newton Free Library, 330 Homer Street, Newton Centre.
The Massachusetts Board of Library Commissioners supports, develops, coordinates, improves and promotes library services throughout the state. The Board also strives to provide every resident of the Commonwealth with full and equal access to library information resources regardless of geographic location, social or economic status, age, level of physical or intellectual ability or cultural background.
The goals of the Board of Library Commissioners are to maintain strong free public libraries, to coordinate and support statewide and regional programs for the improvement of library services provided by libraries of all types, to support resource sharing and the utilization of electronic information technology by libraries and to provide specialized library services to blind and physically handicapped residents. The Board also advises municipalities and trustees regarding the operation and maintenance of public libraries and is responsible for the administration of state and federal programs for Massachusetts libraries.
Television and Radio PSA Screening Celebrity Children's Reading
The Board of Library Commissioners (mass.gov/mblc) is the agency of state government with the statutory authority and responsibility to organize, develop, coordinate and improve library services throughout the Commonwealth. The Board advises municipalities and library trustees on the operation and maintenance of public libraries, including construction and renovation. It administers state and federal grant programs for libraries and promotes cooperation among all types of libraries through regional library systems and automated resource sharing. It also works to ensure that all residents of the Commonwealth, regardless of their geographic location, social or economic status, age, level of physical or intellectual ability or cultural background, have access to essential new electronic information technologies and significant electronic databases.
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