October 11, 2005
Director, Communications & Public Information
Board Launches Public Library Ad Campaign
In an effort to raise awareness of public libraries and their resources, the Massachusetts Board of Library Commissioners is launching an advertising campaign using transit buses throughout the Commonwealth.
"Start at the library. See where you end up. - the theme of our new campaign - highlights the resources of Massachusetts libraries as places where everyone can find something of interest to them," said John Arnold, chairman of the Massachusetts Board of Library Commissioners. "It is our hope that the two ads will remind citizens of the value and resources of their public libraries and to rediscover the many different things libraries offer as buses travel through cities and towns across the state."
The two ads will be featured on buses of the Massachusetts Bay Transit Authority (MBTA), as well as in Brockton, Lawrence, Pittsfield, Springfield and Worcester from mid October through mid December. To read more about the campaign and view the ads, go to www.mass.gov/mblc.
Funding for the campaign is supported in whole by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by the Commonwealth of Massachusetts Board of Library Commissioners.
The Board of Library Commissioners (mass.gov/mblc) is the agency of state government with the statutory authority and responsibility to organize, develop, coordinate and improve library services throughout the Commonwealth. The Board advises municipalities and library trustees on the operation and maintenance of public libraries, including construction and renovation. It administers state and federal grant programs for libraries and promotes cooperation among all types of libraries through regional library systems and automated resource sharing. It also works to ensure that all residents of the Commonwealth, regardless of their geographic location, social or economic status, age, level of physical or intellectual ability or cultural background, have access to essential new electronic information technologies and significant electronic databases.