March 20, 2006
Director, Communications & Public Information
Public Library Ad Campaign Expands
Continuing its effort in raising awareness of public libraries and their resources, the Massachusetts Board of Library Commissioners is expanding its advertising campaign using transit buses throughout the Commonwealth.
"Start at the library. See where you end up. - the theme of the campaign - highlights both traditional, as well as today's electronic resources of libraries, as places where everyone can find something of interest to them," said David Gray, Director of Communications for the Massachusetts Board of Library Commissioners. "Building on our campaign last fall, the two ads invite viewers to rediscover their public library on hundreds of buses throughout cities and towns across the state."
Two ads, "Your Public Library - Think of it as an extended bookshelf, and Your Public Library - Download a new version of yourself today," will once again be featured on buses of the Massachusetts Bay Transit Authority (MBTA), and in Brockton, Lawrence, Pittsfield, Springfield and Worcester, as well as in the Attleboro/Taunton & Lowell areas from mid March through May. To read more about the campaign and view the ads, go to http://mblc.state.ma.us/advisory/pr/campaign/index.ph.
The Board of Library Commissioners (mass.gov/mblc) is the agency of state government with the statutory authority and responsibility to organize, develop, coordinate and improve library services throughout the Commonwealth. The Board advises municipalities and library trustees on the operation and maintenance of public libraries, including construction and renovation. It administers state and federal grant programs for libraries and promotes cooperation among all types of libraries through regional library systems and automated resource sharing. It also works to ensure that all residents of the Commonwealth, regardless of their geographic location, social or economic status, age, level of physical or intellectual ability or cultural background, have access to essential new electronic information technologies and significant electronic databases.