The Massachusetts Board of Library Commissioners works to increase awareness of the intrinsic value of libraries and the important role they have in promoting personal and economic growth for residents in every community across the Commonwealth.
To advise the Board, the Public Relations Advisory Committee has developed a three-year plan for increasing public awareness and strategizing communication efforts:
Funding to support public awareness campaigns is provided by the Institute of Museum and Library Services.
As part of its public relations program, the Board produces a number of publications, conducts public awareness campaigns, and provides information to the media to increase awareness of its ongoing programs, grants, and other initiatives. This outreach extends to library stakeholders and government officials, as well as members of the general public.
Assistance is also available to libraries of all types when dealing with public relations issues within their own communities.