The Massachusetts Board of Library Commissioners works to increase awareness of the intrinsic value of libraries and the important role they have in promoting personal and economic growth for residents in every community across the Commonwealth.
To advise the Board,members of Public Relations Advisory Committee developed a Three-Year Public Awareness Plan (FY2011 - FY2013) (doc) that was approved in July 2010 and continues to be updated each year. In addition, the Committee provides input for the Board's public awareness campaigns. Funding to support public awareness campaigns is provided by the federal Institute for Museum and Library Services.
As part of its Public Relations Program, the Board produces a number of publications, conducts public awareness campaigns and provides information to the media that is intended to increase awareness on the part of librarians, trustees, Friends of libraries, government officials, as well as the general public, to the ongoing programs, grants and work of the Board. Public Relations assistance is also available to libraries of all types when dealing with public relations issues within their own communities.