Month: March 2021

  • Build America’s Libraries Act

    By James Lonergan, MBLC Director

    The Build America’s Libraries Act, which was introduced in the U.S. Senate in January by Senator Jack Reed (D-RI), and introduced in the House earlier this month by Representatives Andy Levin (D-MI) and Don Young (R-AK), would provide $5 billion to fund upgrades to the nation’s library infrastructure to address challenges such as natural disasters, COVID-19, broadband capacity, environmental hazards, and accessibility barriers. Eligible uses of the funding include conducting facilities condition assessments, needs assessments, and master planning; financing new library facilities; or making capital improvements to existing library facilities, including buildings, grounds, and bookmobiles.

    Funding would be distributed through the Institute of Museum and Library Services to state library agencies (including the MBLC), which would then award grants on a competitive basis to libraries in each state. Funding would be prioritized to libraries in communities with underserved populations, such as high-poverty areas. Eligible facilities under the Build America’s Libraries Act include public libraries, tribal libraries, and state libraries that provide service directly to the general public.

    While we don’t know if this bill will pass, either separately or as part of a larger infrastructure bill, or how much we might receive in Massachusetts, we have recently held preliminary discussions at the MBLC about how we might potentially use funds from the Build America’s Libraries Act if it becomes law.

    In alignment with our new strategic plan—which includes equity as a core principle–we have discussed using Build America’s Libraries Act funds for single-purpose projects including for HVAC upgrades, ADA access, and broadband/technology, and would focus on our most underserved and disadvantaged communities in the Commonwealth.

    Massachusetts is one of 15 states with a library construction program. Given these are one-time funds and we are prohibited from using these funds to supplant our current  Massachusetts Public Library Construction Program funding, we want to be careful not to jeopardize the strong support and funding we currently have for public library construction and renovation in the Commonwealth.

    For further information on the Build America’s Libraries Act from ALA, please visit: http://www.ala.org/advocacy/buildlibraries.

  • Advocacy Stories: Marketing and Communication Plans

    By Andrea Bunker, Library Building Specialist at the MBLC

    Communication is an integral part of connecting with others. For something we all do every day (although it may be a little different these days,) there is both an art and a science to making it effective. Our Advocacy Stories series on Building Literacy resumes with a conversation about communication, messaging, and marketing with the MBLC’s own Celeste Bruno, our Communications Director, and Matthew Perry, our Communications Specialist. While we focus on library building projects in this podcast, the tips and tricks shared are transferable and scalable to all aspects of the mission of libraries and beyond.

    From all of our projects, we know that the work of advocacy cannot be done by one person alone. Celeste and Matt discuss how to identify and cultivate allies in this work, how to create an identity, how to draft a communications plan, how to craft clear and consistent messaging, and how to address misinformation. It is never too early to begin this work, even if your project is a twinkle of an idea at this stage. Librarians, trustees, friends groups, foundation members, and library building project stakeholders will want to listen to this informative episode.

    As always, if you have any questions, comments, or suggestions for future episode topics, please email me at Andrea.Bunker@mass.gov.​