Advocacy Stories: Marketing and Communication Plans

By Andrea Bunker, Library Building Specialist at the MBLC

Communication is an integral part of connecting with others. For something we all do every day (although it may be a little different these days,) there is both an art and a science to making it effective. Our Advocacy Stories series on Building Literacy resumes with a conversation about communication, messaging, and marketing with the MBLC’s own Celeste Bruno, our Communications Director, and Matthew Perry, our Communications Specialist. While we focus on library building projects in this podcast, the tips and tricks shared are transferable and scalable to all aspects of the mission of libraries and beyond.

From all of our projects, we know that the work of advocacy cannot be done by one person alone. Celeste and Matt discuss how to identify and cultivate allies in this work, how to create an identity, how to draft a communications plan, how to craft clear and consistent messaging, and how to address misinformation. It is never too early to begin this work, even if your project is a twinkle of an idea at this stage. Librarians, trustees, friends groups, foundation members, and library building project stakeholders will want to listen to this informative episode.

As always, if you have any questions, comments, or suggestions for future episode topics, please email me at Andrea.Bunker@mass.gov.​

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