Marketing survey for non-users and users

To better target statewide marketing efforts, the Statewide Public Relations Committee has developed a survey to understand non-library users and to collect information about current library users. We’ve also included a few questions that may help our school library colleagues.

We understand that everyone is very busy with re-opening but if you are able, we’re asking for your help in getting it out:
The link to the survey is: https://www.surveymonkey.com/r/masslibraries
Please use social media graphics on your channels
Please include bookmarks in checkouts
Consider sharing with partner organizations that may have access to non-users

The materials and survey are available in Spanish, Haitian Creole, Chinese, Portuguese, and English. On the survey, by clicking on “English” in the upper right corner, a dropdown will appear with language options.

We anticipate keeping the survey live until July 9; and we will share survey results with the library community which may benefit your local marketing efforts.

For More Information

Celeste Bruno, Communications Director
617-725-1860, x208
(in Massachusetts) 800-952-7403, x208
celeste.bruno@mass.gov

Matthew S. Perry, Outreach Coordinator
617-725-1860, x240
(in Massachusetts) 800-952-7403, x240
matthew.s.perry@mass.gov